Privacy Policy

When you use PriceSway, we collect information that you provide directly:

• Account Information: Your name, email address, and password (hashed) when you create an account.
• Product Data: Product names, SKUs, prices, and cost information that you upload, enter, or sync from connected stores.
• Transaction Data: Sales history including line-item quantities, prices, channel, and timestamps. We do not store customer-identifying fields (names, emails, addresses, phone numbers) from order data.
• Competitor Data: Competitor merchant names, product names, URLs, and prices that you track or that we discover via Google Shopping search.

We also automatically collect:

• Usage Data: How you interact with PriceSway, pages visited, features used.
• Device Information: Browser type, operating system, and IP address (used for security and rate-limiting only).

When you connect a Shopify store, PriceSway requests these access scopes:read_products, write_products, read_orders, read_inventory. These are used to:

• Read products – import your product catalog (titles, SKUs, prices, variants) so we can analyse pricing.
• Write products – push accepted price recommendations back to your storefront when you opt in to auto-push.
• Read orders – import line items (product, quantity, price, timestamp) to train demand-elasticity models. We do not store, display, or transmit customer-identifying fields from orders.
• Read inventory – understand stock levels so recommendations don't suggest pricing for out-of-stock items.

When you uninstall the PriceSway app from Shopify, we sever the connection immediately and schedule synced data for deletion within 90 days. You can request immediate deletion at any time via the Settings page or by emailing privacy@pricesway.com.

• Generate pricing recommendations using statistical demand-elasticity models
• Track and display competitor pricing data
• Send you notifications about price changes and recommendations
• Improve our pricing algorithms and product features
• Provide customer support
• Process billing and payments through Stripe

We share specific data with the following processors strictly to provide our service:

• Google Cloud Platform – hosting, database, secrets management. Data is stored in US data centres with encryption at rest (AES-256) and in transit (TLS 1.2+).
• Stripe – payment processing. We never see or store your card details; Stripe handles them directly.
• DataForSEO – we send your product names (no customer or sales data) to query Google Shopping for competitor prices in your geographic market.
• Email delivery service – transactional emails (recommendation alerts, weekly digests). Only the recipient address and email body are shared.

We do not sell your data. We do not share your product or transaction data with competitors, advertisers, or any third party for marketing purposes.

Data is stored on Google Cloud Platform (GCP) infrastructure in the United States. We use industry-standard encryption for data in transit (TLS 1.2+) and at rest (AES-256, Google-managed keys). Database access is restricted to authorized services using IAM-based authentication and Google Cloud Secret Manager. Application secrets are never committed to source control.

We keep data only as long as it's useful to you:

• Active accounts: Data is retained while your account is active and your store is connected.
• Disconnected Shopify stores: If you uninstall the app, synced products and transactions are scheduled for deletion within 90 days.
• Account deletion: When you delete your account, all personal data and tied records are deleted within 30 days. We may retain anonymised aggregate statistics for service-improvement purposes.
• Audit logs: Login history, billing events, and price-change logs are kept for 12 months for security and compliance, then deleted.

You have the right to:

• Access and export your data at any time via the Export feature in PriceSway
• Correct inaccurate information in your account settings
• Delete your account and all associated data via Settings, or by emailing privacy@pricesway.com
• Opt out of non-essential marketing communications
• Lodge a complaint with a data-protection authority if you believe we've mishandled your data

We respond to data-subject requests within 30 days. For Shopify merchants, we also honour Shopify's standard data-request and redact webhooks (customers/data_request,customers/redact, shop/redact).

We use essential cookies for authentication and session management. We do not use third-party advertising cookies.

PriceSway is a B2B service for ecommerce merchants. It is not directed to anyone under 18, and we do not knowingly collect personal information from minors.

We may update this policy from time to time. Material changes will be communicated via email or in-app notification at least 14 days before they take effect.

For privacy-related questions or to exercise any of the rights above, contact us at privacy@pricesway.com.